Jain Principles
For three generations, our family has built Telashay on the foundation of Jain values— purity, truthfulness, non-violence, and compassion. These aren't just philosophical ideals; they're the living principles that shape every decision we make.
Since 1965, guided by Jain dharma
Jainism teaches us that every action has consequences—not just for ourselves, but for all living beings and the environment. This ancient wisdom guides how we source our seeds, process our oil, treat our workers, serve our customers, and care for the planet.
When you choose Telashay, you're not just buying mustard oil. You're supporting a business built on 60 years of unwavering commitment to ethical practices, purity, and truth.
The Five Pillars of Our Practice
How ancient Jain principles manifest in modern business
Ahimsa
Non-Violence & Compassion
We believe in doing no harm—to people, animals, or nature. Our cold-press method doesn't harm the nutritional integrity of seeds. We work with farmers who practice sustainable agriculture.
Satya
Truthfulness & Transparency
We tell the truth about our products. What we promise is what you get—100% pure, cold-pressed mustard oil with no hidden ingredients, no adulterants, no false claims.
Asteya
Non-Stealing & Fairness
We pay fair prices to farmers for their seeds. We give honest measure to customers. We don't steal from nature by over-extracting or damaging the environment.
Aparigraha
Non-Possessiveness & Simplicity
We practice simplicity in our operations. No excessive packaging, no wasteful marketing gimmicks, no greed-driven expansion. We focus on quality, not quantity.
Shaucha
Purity & Cleanliness
Purity is at the heart of everything we do. From selecting the cleanest seeds to maintaining immaculate facilities to delivering oil free from adulterants—purity is non-negotiable.
Karuna
Compassion & Service
We serve our customers with genuine care, support our workers with dignity, and contribute to our community. Business is not just profit—it's service to society.
Principles in Practice
How we live our values every single day
In Our Products
Our oil embodies purity (Shaucha) and non-violence (Ahimsa). No chemicals harm the seeds' natural integrity. No heat destroys vital nutrients. What you receive is exactly what nature intended—pure, living nutrition.
Zero Adulterants
100% pure mustard oil
No Preservatives
Natural freshness only
Traditional Method
Cold-pressed with care
In Our Relationships
We practice fairness (Asteya) and compassion (Karuna) with everyone we work with. Farmers receive honest prices. Workers are treated with dignity. Customers get transparent service. These aren't just business transactions—they're human relationships.
Fair to Farmers
Direct, honest prices
Dignified Work
Worker welfare priority
Honest Service
Transparent communication
In Our Environment
Non-violence (Ahimsa) extends to the earth. We minimize waste, reuse by-products (mustard cake becomes fertilizer), avoid harmful chemicals, and practice sustainable sourcing. The planet sustains us—we must sustain it.
Zero Waste
Mustard cake reused
No Chemicals
Eco-friendly process
Sustainable
Mindful sourcing
A Legacy of Values
Three generations, one unwavering commitment
1st Generation (1965)
Our founder established Telashay with a simple promise: "Never compromise on purity, never deceive customers, never harm nature." These Jain principles became our business DNA.
2nd Generation (1985–2005)
As the business grew, our parents could have cut corners to increase profits. Instead, they invested in better equipment while maintaining the same traditional cold-press method. Values over expansion.
3rd Generation (Today)
We honor our grandparents' legacy by staying true to the same principles in a modern world. New technology assists us, but Jain values guide us. Quality, not quantity. Truth, not trends.
"Business built on dharma lasts for generations. Business built on greed collapses in years."
— Our founder's guiding philosophy
100% Vegetarian Values
As practicing Jains, we're committed to vegetarianism and plant-based living. Our mustard oil is naturally vegan, free from any animal products or testing. It's pure plant nutrition that aligns with ahimsa—the principle of non-violence toward all living beings.
100% Plant-Based
Pure vegetarian product
No Animal Testing
Cruelty-free production
Satvik Food
Pure, peaceful energy
Choose Values, Choose Purity
When you choose Telashay, you're supporting a business built on timeless Jain principles— truthfulness, compassion, purity, and respect for all life. You're not just buying oil; you're voting for values.
Experience Pure Values